Patanjali IPL: Why it makes good Marketing and Sales sense

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Patanjali IPL: Why it makes good Marketing and Sales sense? There is news floating that Patanjali could bid for IPL rights.

Patanjali considering bidding for IPL title sponsorship after Vivo's exit: says company. Could play on staunch nationalist platform; will do more for Patanjali than IPL, say market watchers. Read in ET https://t.co/zZbaR9U19c via @economictimes ..— Ratna Bhushan (@ratnabhushanET) August 10, 2020

Patanjali IPL: Riding into South India

One big reason why Baba Ramdev should consider this is their presence in the Southern Markets. We use Google Search as surrogate for market presence.

Patanjali does relatively well in the following markets

Uttarakhand
Jharkhand
Delhi
Chhattisgarh
Haryana

Patanjali does not do relatively well in the following markets (all are in South India)

Kerala
Tamil Nadu
Andhra Pradesh
Telangana

Overlay this with the top IPL markets outside the Metros

Karnataka
Andhra Pradesh
Jharkhand
Odisha
Tamil Nadu

Sponsoring IPL will not only strengthen the brand in the existing strong states, it will give Patanjali a bigger kick in the affluent Southern markets (with product customisation of course). Whether the cost vs return would be worth it, only time will tell.

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