Patanjali IPL: Why it makes good Marketing and Sales sense
Patanjali IPL: Why it makes good Marketing and Sales sense? There is news floating that Patanjali could bid for IPL rights.
Patanjali IPL: Riding into South India
One big reason why Baba Ramdev should consider this is their presence in the Southern Markets. We use Google Search as surrogate for market presence.
Patanjali does relatively well in the following markets
- Uttarakhand
- Jharkhand
- Delhi
- Chhattisgarh
- Haryana
Patanjali does not do relatively well in the following markets (all are in South India)
- Kerala
- Tamil Nadu
- Andhra Pradesh
- Telangana
Overlay this with the top IPL markets outside the Metros
- Karnataka
- Andhra Pradesh
- Jharkhand
- Odisha
- Tamil Nadu
Sponsoring IPL will not only strengthen the brand in the existing strong states, it will give Patanjali a bigger kick in the affluent Southern markets (with product customisation of course). Whether the cost vs return would be worth it, only time will tell.
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