Patanjali IPL: Why it makes good Marketing and Sales sense

Patanjali IPL: Why it makes good Marketing and Sales sense
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Patanjali IPL: Why it makes good Marketing and Sales sense? There is news floating that Patanjali could bid for IPL rights.

Patanjali IPL: Riding into South India

One big reason why Baba Ramdev should consider this is their presence in the Southern Markets. We use Google Search as surrogate for market presence.

Patanjali IPL: Why it makes good Marketing and Sales sense

Patanjali does relatively well in the following markets

  • Uttarakhand
  • Jharkhand
  • Delhi
  • Chhattisgarh
  • Haryana

Patanjali does not do relatively well in the following markets (all are in South India)

  • Kerala
  • Tamil Nadu
  • Andhra Pradesh
  • Telangana
Screenshot 2020 08 10 at 12.25.32 PM

Overlay this with the top IPL markets outside the Metros

  • Karnataka
  • Andhra Pradesh
  • Jharkhand
  • Odisha
  • Tamil Nadu

Sponsoring IPL will not only strengthen the brand in the existing strong states, it will give Patanjali a bigger kick in the affluent Southern markets (with product customisation of course). Whether the cost vs return would be worth it, only time will tell.

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