Ford Stock Forecast 2023: Ford Misses Q4 Profit Expectations

Ford Stock Forecast 2023: Ford Misses Q4 Profit Expectations

Ford Stock Forecast 2023: Ford is technically bearish. Ford Stock Prediction for the next 12 months is $16.0

Will Ford Beat Earnings? Read on for the information.

Latest Ford Stock Price

Ford Motors Stock Performance Chart

  • 1 Month: +18.2%
  • 6 Months: +3.9%
  • 1 Year: -32.1%

Ford Stock Price Prediction for the next 12 months (Analysts)

Average FORD Stock Forecast for the next 12 Months$16.0
Morgan Stanley$15
UBS Group$10
Bank of America$28
Deutsche Bank$13

Ford Motor Q4 Results

Ford Motor Performance in Q4

  • Ford reported fourth-quarter vehicle sales of 483,970 units in the United States. This was 4% lower than the year-ago Sales.
  • SUV sales declined by around 11%.
  • Sales of trucks were up 0.6% to 270,064 units.

The main contributor to Ford’s revenue is truck sales. Therefore, even a marginal increase in the sales of Truck will mean a good addition to Ford Truck sales. Additionally, for Ford Motors, the North American market accounts for the bulk of automotive sales.

In the 4th quarter, sales of the maverick truck were 22,568 units. EV sales rose to 20,339 units. Both these categories witnessed a massive increase in sales in North America.

Ford Motor Q4 Result

  • Ford Motor beat the Q4 expectation. The automobile company reported $41.8 billion in revenue. The Wall St. expectation was $40.73 billion.
  • EPS fell to $0.51 compared to estimates of $0.62. 
  • Adj. EBIT was $2.6 billion against the expectation of $3.45 billion.

After the Q4 result, Ford announced the estimation for Q1. Ford also declared a first-quarter regular dividend of 15 cents per share and a supplemental dividend of 65 cents per share.

EBIT forecast for the entire year of 2023 is $9 billion to $11 billion.

Ford Stock Technical Analysis

Ford stock has been on a downtrend since August 2022 and reached close to $10 by the end of December 2022. Ford shares have been on the rise since January 2023. On the last trading day, Ford closed 3.3% higher.

Ford is almost 50% lower than its 52-week high which was $25.87. The 52-week low price of Ford is $10.61.

Performance on the Last Trading Day

  • Open Price: $13.79
  • Close Price: $14.32
  • Gain/Loss: +3.84%
  • Overall Market Cap: $53.15 B
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On the last trading day, Ford closed around 4% higher. However, in the final hours of trade Ford’s stock price retread marginally. Ford Motors missed its profit target and EPS also fell short of the estimates. On the next trading day, Ford stocks are likely to fall as the sellers have outnumbered the buyers.

The first level of support for Ford is $12.6. The 50-day SMA is acting as the first level of support. If Ford fails to hold on to this support, it is likely to fall close to $12.

The first level of resistance for Ford is $14.9.

The RSI after being within the over brought territory is now on a downtrend. This is a bearish movement and the stock price is likely to fall on the next trading day.

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The Stochastic RSI has fallen from the over-purchased territory. The 14-day Stoch RSI is below the 14-day MA. It is a sell signal.

On the MACD chart, the MACD series proper is testing the 9-day EMA. The trading volume is up and the MACD series proper will likely cross the 9-day EMA from below on the next trading day.

Combined together, the recommendation for the next trading is a buy.


  • RSI: Bearish
  • Stoch RSI: Sell
  • MACD: Buy
  • Moving Averages: Bearish

Overall: Sell

FORD Stock Price Prediction for the Next 5 years (Aggregated)

Ford Stock Price Prediction 2023 is $20.8

Ford Stock Price Prediction 2024 is $27.6

Ford Stock Price Prediction 2025 is $35.7

Ford Stock Price Prediction 2026 is $45.4

Ford Stock Price Prediction 2027 is $52.0

Can FORD Stock reach $30 in 2023?

  • Ford Motors Stock reached a peak of $25 a year ago
  • However, demand for new and used cars had fallen in 2022 as the Federal Reserve increased rates from the middle of the year
  • Economic and sales recovery may resume this year but it is unclear when that would be the case.
  • Should there be a rapid recovery, FORD could reach $25 this year and $30 in 2024. The probability of this, at least with the information we have, is low.
  • But more likely, a more narrow recovery would begin this and perhaps peak in 2025. This is likely to take it $30 and beyond

Ford Stock Forecast 2023: Bear Case

Argo AI will be a black spot in Ford’s history- Back in 2017, Ford pledged $1 billion to an autonomous vehicle start-up Argo AI. The start-up was also backed by Volkswagen. But unfortunately, Ford has decided to shut down the operations in Argo AI. As a result, Ford had to book a $2.7 billion non-tax pre-tax impairment on its investment in Argo leading to an $827 million net loss during Ford’s third quarter.

It also led to a change in Ford’s strategy towards the autonomous vehicle. Argo AI was working on Level 4 advanced driver assistance systems (ADAS) vehicles, but Ford realized that Level 2 or 3 will provide a better consumer experience and Level 4 is still way too far in the future.

It led to not only a wastage of money for Ford but also pushed them back in terms of time

lost for the transition towards the EV segment.

Ford has hit the rock bottom with Q3 FY 2022-23 results- When General Motors reported its Q3 earnings on October 25th, 2022, sales were up 56% YoY with a similar kind of performance in the bottom line, the same was expected from Ford Motors which was about to report results next day October 26th.

But Ford’s results were a complete disappointment. Sales of $39.4 billion rose only 10% YoY and Ford reported free cash flow (FCF) of $3.6 billion only. Ford FCF declined 54% as opposed to GM. Net loss for the quarter of $827 million or –$0.21 per share was another embarrassment.

Agreed that in Q3, impairment cost from Argo investment was a major reason for reporting the loss, but even without throwing that money in the hole, its profit margin shrunk markedly to 4.6% from 8.4%, much lesser as compared to its peer GM’s 9.1. Ford’s market share is also stuck at 4.9% – no change in the last year.

Ford Stock Forecast 2023: Bull Case

Ford is moving in leaps and bounds towards EV- After the inflation Reduction Act was passed in the US in August this year, giving EV buyers tax credits, it just sped up the transition of conventional automakers towards EV production. Ford is also taking the right steps for making a smooth transition.

Ford plans to spend $50 billion till 2026 to grow an electric vehicle division named Model e. Also, it will report results from each segment separately from next year under the Ford+ corporate umbrella. It will help management and investors to dissect the results in terms of progress towards EV transition.

Ford plans to produce 600,000 EVs by end of 2023 and 2 million units by end of 2026 and the good thing is that it has acquired 100% battery capacity for 600,000 and 70% for the target for 2026. Already Ford EVs like the F-150 pickup trucks are selling like hotcakes EV sales zoomed 120% in October YoY. Europe is the second biggest market for Ford and European Union has planned to ban combustible engine cars by 2035 hence it is an opportunity to grab Ford Motors.

Positives from 2022 – True that Ford seems to have touched rock bottom with Q3 results as discussed above, but there were quite some positives. The company did generate enough FCF in the first nine months of 2022 to pass the goal for the whole of 2022. Management had set the target of $5.5 billion to $6.5 billion this year and by the third quarter, the company did generate $6.6 billion.

Albeit disappointing results, the company’s guidance is up to the mark. It expects to grow its operating profits by 15% this year and end 2022 with $10 billion in positive FCF.

Current Headings are about to ease out The major headwind for companies like Ford Motors is the shortage of chip supply. When the company reported second-quarter results, management said it expected $4 billion in additional commodity costs and an additional $3

billion in “inflationary pressures”. The cost increment is not good for the company, but surely it is about to peak by December end.

A positive signal for the same is in current US inflation numbers of October which eased out to 7.7 against expectations of an 8.0 increase YoY. Also, Ford is taking cost-saving measures to come out of the current environment. It increased its F-150 pickup truck for the second time in the last two months and the current price is almost 30% higher than that of the original price in May 2021.

Ford already warned investors that in its third quarter, nearly 40,000 nearly finished vehicles could not be sold as they waited for some parts. The silver lining is that it expects these 40,000 and much more vehicles to be sold to dealers in the fourth quarter as Ford’s vehicle demand is very robust, there are problems only on the supply part.

AMC Stock Forecast 2023

Ford Stock Forecast: Buy or Sell (Next 6 Hours)

Overall OutlookNeutral
1. Market's WisdomNeutral
1a. Market DataPartially Positive
1b. Technical RecommendationSell
2. Crowd's WisdomNeutral
2a. Social Media BuzzLower
2b. Social Media SentimentHigher

Ford Stock Forecast: Latest News

Ford Became the 2nd Largest BEV Company in the US: In December, the total sales of Ford by nearly 3%. It sold around 172,013 cars in December. The most important is that Ford increased its battery electric vehicle (BEV) sales and become the second largest player in the country last year. Ford BEV sales in December tripled to 7,823, which is a new monthly record and about 4.4 percent of the group’s total volume.

Ford Canceled Its Partnership with SK Innovation: Ford Motor Co. and SK Innovation Co.’s battery unit canceled plans to build an electric-vehicle battery plant in Turkey. The reason behind it was rising global interest rates and weaker EV demand in Europe.

Conclusion: Rating Ford for Investment in 2023

True that Ford has problems with the business right now, but management has taken some hard steps by closing the chapter of Argo AI and taking the hit. Right now, Ford is trading at 5.3 to 5.6 times its 2022 projected FCF and that is a cheap auto stock to own. Ford’s performance is not as good as that of GM but there is a lot to like in Ford as a stock.

Investors should also consider a dividend yield of 4.5% as a positive aspect of investment in Ford and if the company delivers on its promise of 15% growth in earnings through year-end and beyond and successfully produces 600,000 EVs by end of 2023, it will be cheery on the cake.

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Note: Crowdwisdom360 collates Predictions and data from all over the net and has no in-house view on the likely trends in the Index or Individual Coins. Please consult a registered investment advisor to guide you on your financial decisions. 

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