Shopify Stock Forecast 2023: Is SHOP a Buy or a Sell?

Shopify Stock Forecast: SHOP is technically bullish for the next trading day. Shopify Stock Prediction for 12 months is $39.8

Shopify Stock Forecast: Performance Chart 2022

Shopify Stock Performance

  • 1 Month: +28.7%
  • 3 Months: +50%
  • 1 Y:47.2%

Shopify Stock Forecast Target Price

Overall Average$39.8
Morgan Stanley$42
Wells Fargo & Company$42

Shopify Stock Technical Analysis

Since May 2022, SHOP has been within the range of $30 and $50. The stock fell from being over $100 in January 2022 to below $50 in May 2022. Since then the SHOP stock price has not shown much volatility. The lowest the Shopify shares fell was close to $24.

In 2023, Shopify’s stock price has remained above $35 but has failed to rise above $40. Here is how SHOP performed on the last trading day:

  • Open Price: $40.48
  • Close Price: $44.04
  • Gain/Loss: +8.79%
  • Overall Market Cap: $55,246,837,648

Understanding Shopify Stock Price WRT Technical Indicators

image 501

On the 4-hour timeframe chart, SHOP is technically bullish. Recently, Shopify stock price formed a Golden Cross with the 50-day moving average and now the price is above the 50-day SMA. The first level of support for SHOP is $38.12.

In case SHOP fails to hold on to this support, the price may fall to retest the 200-day MA which is around $33.6. The first resistance level for SHOP is $45.4. With current momentum, the SHOP price is likely to rise above this resistance.

With more buyers entering the market, the SHOP price is expected to rise higher. The RSI for SHOP is 67.09. It is on an uptrend indicating more buyers concentration. The RSI is expected to rise higher as there is enough room for it to rise before it enters the over brought territory.

image 502

Both the Stochastic RSI and MACD is throwing a bullish signal. The Stoch RSI is on the uptrend and has moved above the 14-day MA. The Stoch RSI indicates that the bulls are in control.

On the MACD chart, the MACD series proper line (blue) after retesting the 9-day EMA has once again reversed and is on the uptrend. It is also sending a bullish sign. The trading volume has started to rise gradually.

The overall momentum is bearish and our recommendation is to Sell.


  • Moving Average: Buy
  • RSI: Bullish
  • MACD: Buy
  • Stoch RSI: Bullish

Overall: Buy

Also Read: Rivian Stock Forecast 2022

Shopify Stock Forecast: Shopify performance after split

During the pandemic, the stock price was overvalued. However, due to macroeconomic conditions like recession, Interest rate hikes have made the stock trade in a range of $30 to $40.

Shopify Stock Forecast: Why is the stock declining?

  • Revenue swelled up in pandemic times – At the onset of the pandemic revenue in Q1 stood around $470 m which rose to $1380 m in the 4th quarter of 2021. However, Shopify’s EPS for the quarter ending September 30, 2022, was $-0.12 making its price-to-earnings ratio value -3.04%. This means that the company is incurring losses. Before the pandemic, in context with Revenue, it grew at a stellar pace – ( $18.8 m standing in Q1 2014 to $505 m in Q4 of 2018), and that Revenue growth rate intensified during the pandemic. However, the Growth rate seems to have reached its Peak. One can get a clear understanding with the table given below. Amplified performance in revenue led to the over-valuation of the stock price during the pandemic, making it reach its all-time high of $1700.
2022 – $  1,336.2 $  1,295.0 $  1,203.0
2021 $  1,380.0 $  1,123.7 $  1,119.4 $     988.6
2020 $     977.4 $     767.4 $     714.3 $     470.0
in millions
  • Massive cash outflow in new merchant business segment – Following the amazing performance in Shopify’s solutions segment; It has extended its services in Shopify Collab, Shopify Capital, and Shopify logistics/network fulfillment. Shopify aims to build itself as a one-stop shop platform for its consumers. Since these new business scopes under the merchandise segment are still at a nascent stage Shopify is gradually increasing its Y-O-Y R&D expenses. Total operating expenses for the year 2021 were $2212.12 and about 38.6% was spent on R&D. Shopify entering the new business aspects may have a great positive impact but it also makes investors concerned about future profits. In 2021, eps had finally improved to $2.29 which has tumbled down back again in the negatives in the current year’s Quarter.

In conclusion, reiterating the above data, the Price to equity ratio is -3.04% and that means the investors are losing money on the company. Also, the debt to equity ratio for the 3rd quarter is .15% so investors should heedfully create their respective trade positions.

Shopify Stock Forecast: Latest News

  • Shopify partners with one of the big four: Recently, Shopify announced its partnership with EY (a company that provides consulting, assurance, etc services). Through this partnership, they are planning to use Shopify’s platform with EY’s backend systems to help merchants scale their e-commerce businesses.
  • Shopify acquired Remix: Shopify has acquired Remix (web framework provider) to strengthen its tools for storefront design.

Shopify Stock Forecast: Q3 Results

  • Shopify released its 3rd quarter results, after which the stock soared.
  • The company’s total revenues were declared as $1.36 billion, up 22% Y-o-Y.
  • Its gross profit was $662.4 million, up 8.7% Y-o-Y.
  • Operating expenses increased by 43.3% Y-o-Y and were reported as $842.5 million,
  • The company’s operating income was reported as -$180 million.
  • Its net income was -$158.4 million.
  • Revenue per share was $1.08, up 19.8% Y-o-Y.
  • Diluted earnings per share (EPS) were declared as $0.12. Its EBIT was declared as -$180 million.

Shopify Stock Forecast Today

Overall OutlookNeutral
1. Market's WisdomPartially Positive
1a. Market DataPositive
1b. Technical RecommendationSell
2. Crowd's WisdomPartially Negative
2a. Social Media BuzzLower
2b. Social Media SentimentNeutral

Note: Crowdwisdom360 collates Predictions and data from all over the net and has no in-house view on the likely trends in the Stocks or Crypto Coins. Please consult a registered investment advisor to guide you on your financial decisions.

Shopify Stock Forecast

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